Wednesday, November 4, 2009

Zai Zai & Mark Chao's advertisement showdown sparks popularity competition

Credit Thank : doraemon_JAY @ AF



Source: UDN
Translation: Sarah @ http://asianfanatics.net

After competing at the Golden Bell Awards, 'ruffian' Vic Zhou (Zai Zai) & 'hero' Mark Chao are about to face off again! Recently, Zai Zai's camera advertisement was released on televison & online and even the MRT has displayed a huge billboard, making it difficult not to see. And as for Mark Chao who seemed to have disappeared for a while, his human cut-out has been displayed outside stores and today, he will also make an appearance for his coffee advertisement. The 2 ads will be played on television frequently, and not only must the 2 compete for popularity, they will also be competing for who can sell more of their product.

Although Zai Zai lost at the Golden Bell Awards, his new camera advertisement, filmed at Sun Moon Lake gives off a very artistic feeling & texture. Promotions began with sending out large posters, online promotions, 3C pathway, and then they targeted the MRT. Recently, television stations have also been heavily broadcasting the ad. Zai Zai's manager expressed: "Everyone has commented about the fine texture, and Zai Zai himself is also very pleased with it."

Zai Zai received a 7-digit sum for the ad, but this is a small number compared to the potential hundred million dollars they may gain back in revenue. Zai Zai will also be holding a rally event, and currently they are arranging his schedule. Due to filming effects, in the ad, the already handsome Zai Zai gives off an even more handsome & manly appearance. And he expressed: "This is a must-have, our company is full of handsome men (Takeshi Kaneshiro, and Wu Zun also recently joined), so the advertisement has to be even more handsome."

After Mark Chao & his father Allen Chao filmed a coffee advertisement together, there were rumours that the father-and-son were not on good terms. Earlier, they declined Yu Mei Ren's invitation to attend her show. This ad will also be heavily broadcasted from today, and is already causing a hot topic amongst the public. Mark will also make an appearance today, and hot topics such as the 'Golden Bell curse' and his relationship with his father are bound to be the focus of attention, but this will also work to the advertisement's advantage. And with the 'ruffian' and 'hero' releasing ads at the same time, who will be more popular and who will be able to sell more of their product?

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